by student Tracey McCoy
We live in world where bigger-is-better, except when it comes to women. Now I’m not even going to try to argue weight, but in general, women’s items are smaller. If you don’t believe me try this out for size; women’s basketballs are a full two inches smaller in diameter. A girl’s best friend, shoes, have a whole separate (and smaller) scale from men, because let’s be honest, we girls shouldn’t be allowed to be compared to men. And recently, Bic has just marketed smaller more elegant pens specifically for women called “Bic for Her” designed to fit a woman’s hand. Thank goodness, constantly using a man’s pen has really had an effect on me. So when it all boils out, petite is the way to go.
Now not only are these special pens undersized, they come in two colors: pink and purple. This is not the only case where I’ve seen this trend in products marketed to women. One and two pound weights are also often sold in pink and purple, because we all know a man would never, ever even think about using such a minute weight. And when women invaded the manliest sport on earth – boxing- pink boxing gloves were created to compensate. These days, to be a woman, you must not only comprise of miniature extremities but also have a never ending love for the color pink.
Call me a freak, but my 5’10’’ frame, 6’’ hand span, and size ten shoes, yes I actually wear a size ten, is right on par with all the male averages in America, yet I’m still a girl (I know shocking isn’t it!). So, as hard as advertisers try to market their genius products towards women by “designing them for women,” women will never be defined by these products. What other products can you think of that are marketed gender specifically that don’t need to be? Do any products even “need” to be marketed towards men specifically or to women specifically? It’s definitely a topic that is more commonly talked about, especially after an episode of Ellen aired talking about these Bic pens. Give it a watch!